2026 - The Unbreak Britain Billboard
Following the 'Broken Britain Billboard' in 2025, we returned in 2026 to ask how Britain can fix itself.
The first iteration was a reality check. We wanted the sequel to offer a little more hope, and inspiration.
I say 'we', because I was tracked down by David Johnston and Indy Johar. They had seen the original, and wanted to collaborate on a sequel.
The 'Unbreak Britain Billboard' kept the red typewriter text, but introduced a second voice in blue. Together, the two layers turned the original St George’s Cross into a Union Jack, using the flag itself as a visual argument about national identity.
The billboard ran in Whitechapel, during the London Design Festival. It received widespread coverage, and reached an audience in the millions.
Assorted Coverage: Design Week, PR Week, It's Nice That,Creative Brief, Famous Campaigns, Roast Brief, Media Shotz, Marketing Communication News, Europe Says, Marketing Report, Media News 4U, Media Marketing, Media Brief, Daily DOOH, London TV, Ads of Brands, Passionate in Marketing, The Stable, The Daily Brit, Best Ads on TV, Ads of the World, Media Marketing, Marketing Junkies.
A few days after the billboard went live, we left 60 marker pens next to it. During the next few days, we saw it transform, with endless additions from passers by. Photography by Stan Dickinson.
2025 - The Broken Britain Billboard
A response to the rising far right sentiment in the UK. One that exploited its birthplace - the increasing difficulty of British life.
No client. No budget. No PR. Just a single billboard, running at one site, in Liverpool.
323 words, that made their way online, and were seen hundreds of thousands of times.
We never released the film we made. But I'm proud of that, too.
In a rather wonderful 'coincidence', it ran next to this poster:
