Loop Earplugs - Cult
Bad sleep, bad decisions. Simple.
ECDs: Michael Scantlebury, Al Mills.
The Lunch Hour Sacrifice
The cost-of-living crisis, an inadequate social security system, and low incomes have thrust 3.8 million UK people into destitution since 2019 (up 61%). Only a few days before launch, England's children's commissioner told us some children are living in "Dickensian" levels of poverty.
The Lunch Hour Sacrifice was a way to try and help.
The thinking was simple:
UK emergency food need: ↑ 94% in the last 5 years
Child destitution: ↑ 88%
1 in 3 food parcels now feeds a starving child.
But the average working lunch break - when most people are being paid to eat, was worth £16.85. That could feed a child for a week.
So, we asked workers across the UK to ask their boss to donate the cost of their lunch break to a food bank.
(That’s your annual salary x 0.0005.)
The best bit was, as a charitable donation from your employer's business - it wouldn't be taxed - even further incentive for businesses to get involved.
Media Company Build Hollywood joined our launch campaign, running our posters all over London.
Design: Catalin Margarit
ECDs: Michael Scantlebury, Al Mills.
Assorted Coverage: Campaign, MediaShotz, Marketing Beat, LBB Online, Ads of the World, The Stable, Creative Rounds, Ads of Brands, Best Ads on TV, BM Outdoor, Creative Brief, Creativity Club, FAB News,
VOSS - In My Bag
We're all chronically online, and chronically over-sold to. So, these ads for VOSS ripped a page straight from the luxury playbook: say very little, and assume people desire the product. A quiet flex of confidence.
Creative: Alec Carluen
The campaign also spread to social, via a quiet collaboration with Bagista.
Aspall
After a pitch win, we repositioned Aspall's competitors with a single letter - a move only Aspall could truly own.
Creative Collaboration: Cathryn Carey.
Ken Cheng: Chief Chief Publicity Evangelist and Viral Marketing Conversation Architect
As an April Fools' Day joke, we made Comedian Ken Cheng someone rather important at Impero. Then, we 'fired him' just 2 days later.
Impero's reach increased 5000%. Journalists asked if it was legit. People's Mums asked 'Who is Ken Cheng?'
Not bad for a few silly posts. Copycats ensued not long after, which is usually the sign of a good idea.
ECDs: Michael Scantlebury, Al Mills.
